Goldie has been a vocal supporter of streetwear brand Stussy for years, frequently seen donning the brand's clothing in interviews and public appearances. He even took it a step further by collaborating with the brand on a clothing line. The musician's love for Stussy is rooted in the brand's connection to street culture and graffiti, which aligns with his own personal style and aesthetic.

The iconic photo of Goldie in a black Stussy t-shirt, with the brand's signature logo prominently displayed on the front, captured the musician in a relaxed and confident pose. Taken in the early 2000s, the image quickly became a defining moment for both Goldie and Stussy, cementing the musician's status as a fashion icon and helping to further elevate the brand's reputation in the streetwear scene.

Described as a "timeless classic" and "legendary" by fans and fashion critics, the image continues to be an inspiration and reference in the streetwear scene and fashion industry, and has even been used by the brand in its marketing campaigns and merchandise.

Goldie's influence on the brand and streetwear culture has also had an impact on the music industry as well, as his support for the brand helped to establish a connection between streetwear and music. This led to more musicians and artists incorporating streetwear into their personal style and performances, further solidifying the connection between music and fashion.

The increase in popularity of the Stussy brand, and Goldie's influence, has helped to establish streetwear as a legitimate form of fashion, breaking down barriers between streetwear and high-fashion, and leading to a greater acceptance and appreciation of streetwear within the industry.