How Aaliyah Inspired Tommy Hilfiger Women's Line
Aaliyah was undoubtedly one of the most iconic R&B artists of the '90s. More than just a singer, dancer, and actress. Aaliyah was also a fashion icon, paving the way for women in the music industry to embrace their unique style.
In the mid-'90s, Tommy Hilfiger was one of the hottest brands in the fashion industry. The sporty and bold clothing was a favourite among rappers and hip-hop artists, and Aaliyah was no exception, her ability to take the brand's signature look and make it her own is what stood out.
Aaliyah's style was a mix of tomboyish and feminine, a combination that was not common among her peers in the music industry at the time. She preferred comfortability over wearing heels and evening gowns in photoshoots and on red carpets. This unique approach to fashion caught the attention of Tommy Hilfiger.
Aaliyah's campaign for Tommy Hilfiger was a game-changer. She became the first R&B act to land a major endorsement deal with a fashion brand, setting the bar high for future collaborations between artists and fashion designers. Her campaign also marked the expansion of Tommy Hilfiger's women's line, which had previously only had a handful of items.
Aaliyah's impact on Tommy Hilfiger went beyond just modelling for the brand. She inspired the creation of the brand's women's line, as her unique style and ability to make the brand's clothing her own showed the potential for a female audience. Aaliyah's best friend, Kidada Jones, who worked as her stylist, also became a stylist for Tommy Hilfiger, further cementing the bond between Aaliyah and the brand.
Aaliyah's influence on fashion and culture was undeniable. Her style was a mix of streetwear, sportswear, and high fashion, a look that is still relevant today. Aaliyah's legacy lives on, not only in her music but also in her impact on fashion and the industry as a whole.
In the mid-'90s, Tommy Hilfiger was one of the hottest brands in the fashion industry. The sporty and bold clothing was a favourite among rappers and hip-hop artists, and Aaliyah was no exception, her ability to take the brand's signature look and make it her own is what stood out.
Aaliyah's style was a mix of tomboyish and feminine, a combination that was not common among her peers in the music industry at the time. She preferred comfortability over wearing heels and evening gowns in photoshoots and on red carpets. This unique approach to fashion caught the attention of Tommy Hilfiger.
Aaliyah's campaign for Tommy Hilfiger was a game-changer. She became the first R&B act to land a major endorsement deal with a fashion brand, setting the bar high for future collaborations between artists and fashion designers. Her campaign also marked the expansion of Tommy Hilfiger's women's line, which had previously only had a handful of items.
Aaliyah's impact on Tommy Hilfiger went beyond just modelling for the brand. She inspired the creation of the brand's women's line, as her unique style and ability to make the brand's clothing her own showed the potential for a female audience. Aaliyah's best friend, Kidada Jones, who worked as her stylist, also became a stylist for Tommy Hilfiger, further cementing the bond between Aaliyah and the brand.
