The BAPE “APE” Logo: Streetwear Culture and Rebellion
The "APE" logo of BAPE, or A Bathing Ape, is one of the brand's most recognisable and iconic symbols. The logo is an illustration of a gorilla or ape with two colours. First, a yellow colour paints the forehead, eyes, nose, mouth, and cheek. Then, the rest of the image is covered in dark brown colour, it has become synonymous with the brand's distinct aesthetic and style.
The origins of the logo can be traced back to the brand's founder, Nigo, who is said to have been inspired by the image of apes as a symbol of rebellion and individuality. The logo is also thought to be a nod to the brand's name, which is a reference to the Japanese phrase "A bathing Ape in lukewarm water", which means to conform to the status quo, and the brand's philosophy of not following the crowd but standing out.
Additionally, the logo is also associated with the idea of "the ape" as a symbol of power and strength, which reflects the brand's philosophy of creating bold, confident and unique fashion. Also, the ape and the hoodie is a representation of the brand's street-inspired style, it's a symbol of the youth subculture that BAPE is catering to.
The logo has been used in different variations and colours over the years, and it has become a staple in the streetwear fashion industry. It has also been used in different collaborations and merchandising, making it more recognisable and iconic.
Overall, the "APE" logo has become synonymous with the BAPE brand and has played a significant role in establishing its identity and popularity in the streetwear and fashion world. It's a symbol of rebellion, individuality, power and street style that connects with the brand's target audience and make BAPE a cultural icon.