Before influencers and social media became the best way to advertise a product, newspaper and magazine adverts, as well as billboards, were incredibly important to get the word out about a brands latest product. These are some of our favourite old-school adverts to help inspire your newest fit or Instagram pic.

Going from the '70s to the early 2000s we have collected the most iconic images from sportswear, skateboarding and high fashion. These include everything from brightly coloured tracksuits on innocent teens to highly sexualised imaged from Calvin Klein and Dolce and Gabbana, all of which continue to inform modern advertising images.