How is fashion responding to recent times?
As the world unites in an effort to tackle the Covid-19 pandemic by country wide lockdowns and global social distancing, the British luxury brand Burberry is the latest to step forward, to offer its services joining brands such as Armani, Prada and Dior in a bid to help.
The loved heritage brand is switching production to make hospital gowns and masks for NHS frontline staff at their Yorkshire factory where the iconic trench coat is produced, the heritage brand aims to fast-track more than a 100,000 face masks to health workers”
The brands supererogatory nature continues in supporting Oxford University research for Covid-19 vaccine Burberry stated that “the university has one of the world’s best track records in emergency vaccine development, and its Covid-19 vaccine is on course to begin human trials next month.(source , Burberry IG)
Alongside these generous measures the luxury label is pledging to contribute to two charities, The Felix Project and FareShare, to help tackle food poverty as this virus continues to bring new difficulties to the most vulnerable in society.
Burberry is leading by example with this latest announcement being a slither of good news in otherwise testing times.